Thursday, April 30, 2009
Tuesday, April 28, 2009
Monday, April 27, 2009
I've been wanting to make a new hang tag for the produce bags. Initially I rejected the hang tag idea for the net bags since I support the elimination of any non-essential packaging. We use as little packaging as possible; that means a little 100% paper raffia and 100% recycled paper hang tags. That's the extent of it. You carry your basket away, of course. There was one buyer in Glendale who actually asked me for a plastic bag to put her basket in! I looked at her and smiled and explained we advocate eliminating plastic bags. That is the only time since the launch that I have been asked for a bag.
But I've found that sometimes people like a hang tag for the net bags; not if they are going to take them and use them immediately in the market; those people very politely hand me the raffia for reuse. But a lot of people buy them for gifts, a go-green intro gift, party/dinner/lunch/baby shower favors, and it's nice to have something that explains the product, or at least gives an indication.
The other advantage to the hang tag is that it tells you where the bag came from. When I ordered the net bags, I made a point to put my own label on them, visibly, and on the outside, not the inside. But it is constant now -- repeat buyers come and say "everyone asks me where I got them. Can I take some of your business cards?" I kept the company name pretty simple, the website is just the company name.com and the name is on the label. So now when patrons tell me people want to know where they got them, I've taken to pointing to the label on the net bag and saying "that - dot com." Oh...
Anyway, last night we went out to dinner to celebrate D's Confirmation, and at the end of the meal I had a tiny single espresso, with a little lemon rind. It was a particularly good espresso, which I normally drink in France (with little or no effect) and very very rarely here. I got home and was wide awake. Until 1:30am or so. In that time, I looked at 1,330 script fonts, fiddled with a variety of styles, layouts and text conbinations.
In the end, I modified the previous net bag hang tag, which was color and designed by a dear client, Linda, in Calabasas. She used them for the holidays to give her friends citrus from her trees (clever!). I am a classicist, and I decided to go with black ink on recycled paper, to keep with my theme and to save on ink and printing costs, which means I can offer a low cost product. I am using the font from the logo (I still like it best after viewing another 1,330!) and added a more concise explanation and the website address. I'll start to show them this weekend; see what people think.
On Saturday: Maria and Nicole will be at CdM market, I will be at a school benefit in West LA; Sunday: Michelle & Robert will be at Studio City market and I will be at the Brentwood market. I'm going to dye some net bags too tonight and try them with the new tags. I decided what I want to do with the dying for a "pretty," commercially acceptable look so we'll see how it works out!
Sunday, April 26, 2009
I've been waiting for the perfect embellishment for the net (produce) bags. Stencil? Dye? I have talked to several dozen folks about the concept over the last year. Today I got an enthusiastic answer: tie dye! Tie dye t-shirts were part of the offering today at The Ecology Center, and I was right next to that booth and so got to watch what everyone was doing with the dye. Someone had the great idea to try a net bag in the dye. Soon there was a row of them on the drying line! I was amazed how many people said they were already using them (and wanted to buy more). Unlike say, Glendale, this crowd totally gets the net bag concept.
Tie die can be like a Rorschach test. What do you see in a tie dye bag? Moi, I see the French flag, or drapeau, if you turn this bag on its side. Eh oui, they don't call me the French Basketeer for nothin'! I don't know who dipped this bag and if they had the French Flag in mind, but I thought it was pretty cool. I picked up this little soldier at a brocante somewhere in France, and he came off the shelf to reinforce my point.
Saturday, April 25, 2009
Thursday, April 23, 2009
Monday, April 20, 2009
Sunday, April 19, 2009
Thursday, April 16, 2009
Look for French Basketeer this weekend at various farmers markets across Southern California
Corona del Mar Saturday 9am -1pm at Marguerite and Coast Highway.
The Americana at Glendale is opening this weekend after much publicity and should be an excellent venue and a very classy event since Jennifer McColm is behind it! I want to see the cable car/trolley! We will have some very pretty and new merchandise. Saturday 10am - 2pm.
Sunday we will also be at Studio City farmers market. Lovely patrons, lovely manager, top quality product. Thank you to Carole and Melanie! I will be in Santa Barbara but Michelle & will be capably manning the booth.
Monday, April 13, 2009
Earth Day is next weekend, and we will be out in force as a sponsor of the Santa Barbara Earth Day Festival, hosted by the wonderful Community Environmental Council. We have some really pretty & cute free or very cheap things like Tshirts, in addition to a truck load of baskets & totes and market carts. Look for us in the sponsor row facing the entertainment stage, near the VIP booth.
The week after, we will be at The Ecology Center in San Juan Capistrano for their Earth Day celebration -- lots of educational info, fun interactive things to do, and French Basketeer will be sponsoring a FREE decorate your own reusable bag booth. Thanks to Evan and Max for their work; more on the Ecology Center on my blog soon.